We embraced the challenge of conceptualizing a fresh, innovative vision for the new Dolce&Gabbana World website, encompassing development and seamless integration of third-party services
Our reimagined design centers around the captivating concept of ‘scrollytelling,’ seamlessly merging the art of storytelling with fluid scrolling interaction.
DG World Website
by Dolce&Gabbana
Restyle of the corporate digital identity
Country:
Italy
Client:
Dolce&Gabbana
From 2018 to the present day
Challenge
Redesigning Dolce&Gabbana website to craft an immersive and dynamic digital experience, breathing new life into brand content.
This approach transforms the webpage into a dynamic canvas, interweaving an immersive narrative by seamlessly blending various elements---text, images, videos. The experience is further enriched with captivating transitions like parallax effects, vertical and horizontal shifts, as well as delicate micro-interactions, all contributing to an engaging and dynamic user journey.
Respecting the legacy of the established Dolce&Gabbana brand, we meticulously aligned with their branding guidelines while infusing a renewed visual style, palette, and font. The result is an invigorated online experience that beckons users into a whole new world of engagement.