From design to e-commerce development on Shopify
We worked side by side with EuroItalia to capture the needs of Moschino Beauty for its e-commerce debut. Behind a fully custom front-end lies a solid, secure architecture that brings corporate systems into the new dynamics of selling.
Melania, Chief Web Officer, vegan/s
MOSCHINO BEAUTY
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Designing an immersive, engaging CX for the new moschinobeauty.com, an interpretation of Moschino’s iconic, playful identity. EuroItalia, the brand owner, asked for the portal to be integrated into its corporate ecosystem and for development to be opened up to the North American market.
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We designed the UX/UI of the e-commerce portal and developed the platform on Shopify, multilingual and multi-country, with a fully customized front end, mobile-first optimization and dynamic content management. The architecture integrates Marketing Automation, ERP and PIM systems and is connected to two warehouses - Italy and Europe - with real-time synchronization. We also developed an anti-fraud tool to detect and block suspicious orders, and managed the launch of the Amazon store for the US market: setup, design and marketing.
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An e-commerce ecosystem capable of conveying the brand's identity across multiple markets and channels. Native integration with EuroItalia's corporate systems made Moschino Beauty operational within the group's infrastructure from day one, while the launch of the Amazon store enabled the brand to establish a presence in the North American market. Real-time synchronization between warehouses and the anti-fraud system ensure service continuity and order security, even during traffic peaks driven by product launches and seasonal campaigns.
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Technical Consulting • UX/UI Design • E-commerce Development • Cloud & Operations • Third-party Integration • Back-end Solutions • Application Maintenance
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